Brewing the Future of Coffee: Inside Cometeer’s Brand & CX Strategy With Olivia Laskowski
Two things I’ll never shut up about: brand strategy and coffee that hits. This week on Above The Fold, I caught up with Olivia Laskowski (aka Liv), Brand and Partnerships Manager at Cometeer—one of my fave coffee brands ever.
We got into everything from flash-frozen espresso to brand books in Dropbox purgatory. If you love CX, content, or caffeine, this one’s for you.
Meet Liv
Not just vibes—a coffee nerd
Liv’s journey? Finance girlie → marketing queen → deep in the coffee scene (shoutout to Australia and Nashville). Now she’s at Cometeer, mixing brand storytelling with coffee that tastes like fruit juice. It's a dream job, honestly.
Why Cometeer hits different
Here’s the pitch: Top-tier beans, brewed crazy strong, flash-frozen, and shipped to your door. You melt, you sip, you flex. No machine needed. Espresso martinis welcome.
Brand = The Glue
Too many teams bring in brand once the chaos hits. Liv and I talked about why brand should be foundational—not a fix-it-later vibe. Without it? Everything starts feeling like it was stitched together by a random number generator.
Update Your Damn Brand Book
If your brand guide is “final_FINAL_v3_2018.pdf”... we see you. Liv and I dragged ourselves a little, but the point stands: your whole team (ops too!) needs to know how the brand talks, thinks, and shows up. Slang your product tight.
Flash-Frozen = Fresh AF
Cometeer’s basically doing for coffee what bottling did for wine. George Howell said that. By freezing peak-flavor brews, they’re making top-tier coffee way more accessible. No snobbery. No $600 gear.
Educate Without the TED Talk
Frozen coffee pods need a bit of explaining—but Liv keeps it simple. Less science, more this tastes bomb and is super easy. Nerds can go deeper if they want. (We see you.)
CX x Brand = Power Couple
Cometeer’s CX team (shoutout Sean) doesn’t just solve problems—they surface trends, drop reports, and feed insights straight into brand. If your CX loop isn’t informing your strategy, fix it.
Listening > Guessing
They went from curated subscriptions to build-your-own boxes thanks to... mall kiosk convos. Seriously. Cometeer evolves by listening, not assuming—and it shows.
Malls Are Back, Baby
Cometeer’s Short Hills mall kiosk crushed it as an acquisition channel. Smell it, taste it, get it. Real-life coffee experiences hit in a way no email flow ever could.
Content That Doesn’t Feel Like Homework
Liv’s building a content engine that’s more mini-series, less marketing slog. It’s coffee nerd Netflix—educational, entertaining, and actually fun to watch. We love to see it.
The Dream: A Brand House for Coffee
Liv’s long-term vision? A café meets brand studio, helping coffee businesses find their voice and dial in their story. Because the best beans in the world still need a clear POV.
Final Thoughts
This episode’s a love letter to coffee, brand, and doing things with intention. Liv gets it—great branding isn’t about growth hacks. It’s about how you make people feel.
If you’re not feeling anything, what’s the point?
Catch ya next week.
—
Know someone at Poor Boy Coffee? Send ‘em Liv’s way.
And seriously—try Cometeer. You’ll get it.
