Every Thursday on Above the Fold, Jess Cervellon sits down with founders and operators to talk all things CX, marketing, and brand strategy. From actionable retention tactics to big-picture conversations about what makes a brand unforgettable, each episode is a behind-the-scenes look at creating customer experiences that truly stand out.

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ABOUT THE HOST

JESS CERVELLON

CEO AT OPEN LATE COLLECTIVE

Jess is the founder of Open Late Collective, a Brand Strategy, Marketing, and CX agency specializing in helping CPG and eCommerce brands craft unforgettable customer experiences. With a deep passion for consumer behavior and retention strategies, Jess has worked with some of the most innovative brands in the industry. As the former VP of Customer Experience at Feastables, she played a key role in building a standout CX approach in the CPG space. Now, through her podcast Above the Fold, Jess dives into the strategies and stories shaping the future of CPG and eCommerce.

LATEST EPISODE

Above The Fold @Instagram

Marketing hack: Give great products to people who actually like them 🤯 Groundbreaking, right? That’s exactly how @equipfoods built a brand without throwing piles of cash at ads. @kieranmathew_ breaks it down on this week’s episode&mdash